A new look for the ancient Sardinian brewing traditions

Bevi Import was seeking a way to launch its new series of beers, 'Sisca', which would carry on the ancient Sardinian brewing traditions. They needed a unique design and packaging to capture customers' attention and set them apart from their competitors.

The branding process began with a brainstorming session to find an aesthetic that would best represent the product and its heritage. After generating several ideas, we took inspiration from the motifs of traditional Sardinian carpets, reshaping them in a contemporary and abstract manner. We sketched out our ideas on paper and then selected a color palette that would bring out the vibrant colors of the traditional carpets.

We created twelve unique illustrations for labels, packaging, and shirts, as well as a website for the brand. We also produced promotional materials such as business cards, brochures, posters, and banners to aid in launching the product to the market.

As a result, the Bevi brand design was an immediate success, setting it apart from other beverage producers in Sardinia. With this new series of beers and the associated brand, Bevi Import became one of the leading liquor distributors in Sardinia.