Adaptive learning platform for sales team

Challenges

A leading retailer in bioinformatics instruments faced a significant challenge: keeping its salesforce well-informed about complex products that require continual learning. Traditional training channels had been ineffective, as lengthy update courses were infrequent and failed to engage effectively. The need was for a solution that allowed continuous, engaging training, incorporating elements of gamification.

Diverse Learning Needs: The client’s international workforce had varied learning requirements, necessitating a training solution that could be adapted for different regions and languages.
Engagement and Retention: Traditional training methods were not engaging enough, leading to poor retention of product knowledge.
Customizability and Scalability: The need for a platform that could cater to the dynamic and evolving needs of different sectors within the bioinformatics field.
Time Constraint: The challenge of developing a Minimum Viable Product (MVP) within a tight timeframe of just 7 days.

Solutions

We devised a low-code solution, leveraging modern technologies to create a highly interactive and continuous training platform. The solution MVP developed within just seven days, employed

  • Firebase and Firestore: For real-time database functionality, ensuring instant updates and seamless data management.
  • FlutterFlow: A front-end framework was utilised for its adaptability and efficiency in creating a user-friendly interface.
  • Headless CMS (CAISY): This approach facilitated dynamic content management, allowing quick and easy updates to training materials.
  • Google Cloud SQL and Storage: These were used for robust and scalable data storage solutions.

Solution Features:

  • Customisable Content: Modules and content can be tailored to meet the specific needs of different fields within bioinformatics.
  • Interactive Training Methods: Various question types and interactive elements enhance user engagement.
  • Progress Tracking: Digital badges and progress tracking mechanisms motivate users by acknowledging their achievements.
  • Cross-Platform Accessibility: The application, developed as a Progressive Web App (PWA), is accessible via web browsers and both iOS and Android stores.
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Results

  • The training platform significantly improved the sales team’s understanding and knowledge retention of complex products.
  • Gamification elements increased engagement and motivation among the sales team, leading to more consistent training participation.
  • The modular and customisable nature of the platform allowed for rapid adaptation to changing product information and sales strategies.
  • The solution's scalability and flexibility positioned the client to efficiently manage ongoing and future training needs.

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